Come festive season, there is a cacophony of sales offered by ecommerce players. How do you cut through this noise? Staying true to the contemporary world of Tata Cliq, we created an intriguing campaign led by 15 sec videos of a playful banter between Karan Johar and Twinkle Khanna, the duo known for their friendship and already existing camaraderie. Now, who doesn’t want to know their inside jokes and where they shop from.

We followed this the next year by bringing back Karan Johar, this time with Kareena Kapoor.